Why Reputation Management Sucks?

In the world where we live today, all publicity is not good publicity. Today, the stakeholders are more empowered than ever. They have several forums to voice their words, including social media platforms, company’s website, and several review forums. It means that the company needs to be cautious with every customer. One lost customer not only means revenue loss, but it can also harm your brand image and reduce sales opportunities. It is mainly because most customers go through reviews online about the company and its products before buying a product or service. A negative review can deprive you…