It doesn’t take a genius to realize the severe impact of the COVID-19 pandemic on businesses. And while you focus on keeping your business running, it is easy to lose sight of business relations and marketing — especially when you’re not meeting your investors and clients in person, as you once might have been.
How has your business faired through Covid-19 times?
There have been no face-to-face meetings or in-person relationship building/networking events for what seems like an eternity. Marketing decisions driven by the need to comply with restrictions, rather than the needs of the business, have left many businesses with an uphill battle to get back on track. Public and investor relations can be tricky at any time, and now more than ever is the time to get it right.
Ensuring investors, stakeholders and associates feel informed, hear the right messages at the right time, and that your marketing is relevant and has adapted for the changes in the marketplaces we now find ourselves operating in, is essential for the success of a business post-pandemic. Since the market has changed due to the Covid-19 pandemic, it is essential that businesses adapt to these changing times and communicate what’s happening with their stakeholders and clients.
Keeping both investor and public relations on the right track takes expertise. Using the services of a PR and marketing agency will give you this in a cost-effective manner without the expense of a full-time department at a time when your budget may already be stretched.
Why Use an Expert?
The most successful businesses understand the importance of marketing and investor relations and are aware that these are critical strategic areas they must not get wrong. Specialist PR and IR agencies are adept in developing communication channels between investors, analysts and anyone with interest in your business and can keep conversations on track while you work on adapting your business. Outsourcing your investor and public relations to a specialist agency whose sole aim is to ensure that your business promotes effective messages to existing supporters and customers. It can also help you reach out to potential customers in a way suits these changing markets. Simply put, good PR and IR right now will ensure you don’t disappear from view during times when it is simply not possible to get in front of clients and investors as you might have done before.
We all know that brand awareness drives interest and support but understanding the most effective ways to reach an audience can be tricky and certainly takes time and many businesses lack both time and expertise. Those already working within your business may lack the time and promotional awareness that will drive your business forward. Using expert IR and PR services can really take the pressure off.
Here at Pristine Advisers, we work closely with your business, using years of marketing and business relations expertise. We develop trust, understanding and credibility with your investors, stakeholders and the general public to raise the profile of your business. We can handle your social media, marketing, investor and shareholder communications and all of your public relations requirements with the knowledge and experience of getting the right message across at the right time.
As we emerge from the uncertainties of the past year, having the right image is essential. Why not contact us to see how we can help bring your business out of lock-down with a positive vision for the future?