Investor Relations and Public Relations are the two most important tools in your marketing arsenal.

Investor Relations and Public Relations are the two most important tools in your marketing arsenal.

The question is not whether your company needs both these tools, but rather why they are so crucial to you.

After all, if you already have everything set up to run your business smoothly, it would be unwise to spend time and resources on anything that isn’t directly related to running things. However, “Nothing is more powerful than an idea…