Best IR/PR Practices to Deal with Retail Investors

Dealing with retail investors is an entirely different ball game altogether. While it does need some serious effort and time on your part, if you can master the craft, it can yield some incredible results for your company. It can help in strengthening your business’ position in the market and elevate brand perception.

Last week, we had explored the growing importance of retail investors and how you can better understand them. We had discussed the various ways in which they are different from your traditional, institutional investors but can…