Artificial Intelligence (AI) is genuine and all around us. It helps us run operations, streamline processes and it can predict outcomes too. Not only big companies but small organizations that do not generate enough revenue are also making use of AI for things such as optimization, advertising, and audience insights.

There is no doubt that AI is all around us and significantly affects every aspect of the business. AI has been beneficial for marketers. Forbes reported that 22% of marketers currently use AI-based applications, and an additional 57% plan on using it in the next two years. It can generate…


Crisis Communication

While every company is optimistic about the future, we must admit that businesses today are operating in a highly volatile environment, especially, since the outbreak of the pandemic. Any business can suddenly find itself in the middle of a crisis. It can be anything from a serious breakdown in the supply chain to even product issues.

As an IR/PR expert, what you need to consider and prepare for is the reaction of your investors and shareholders in the wake of a crisis. …


IR, COMMUNICATION, MARKETING

Investor Relations has a vital role within any company. It combines finance, communication, and marketing for the seamless flow of information between a company, its investors, and its other external shareholders. So, why do companies need to maintain strong relationships with investors? It is because investors play a crucial role in the growth of an organization.

After reading this blog till the end, you will have a better idea of what investor relations are and how they combine finance, communication, and marketing. First, let’s understand what the goals of investor relations are.

Goals of Investor Relations

· To reach the…


Two of the most important departments in a large corporation are Investor Relations (IR) and Public Relations (PR). In the past, these two functions have worked independently of each other and often report to different officers. But now, firms believe that there is an underlying relationship between the two departments, and it would be better if they are brought together. To find out more about this issue, read this blog till the end.

What is the Purpose of Investor Relations?

The purpose of the IR department is to provide a way for information to flow between a company’s management and…


As the world gets rocked by the Covid-19 pandemic, businesses worldwide have taken measures needed to keep running the business or risk it to losing it all. We want to survive and adapt to the “new normal” in the world. While, as for us, wearing a mask has become a part of our everyday clothing, businesses have also come up with numerous strategies to keep their business safe from shutting down.

Many businesses have gone bankrupt only because they could not change with the demanding and challenging times. Similarly, the way businesses are marketing their offerings has significantly changed too…


Investor Relations and Public Relations has been around for a long time now and rightly so. It provides companies with a strong base for seeking investors and managing existing investor relationships. IR/PR is a dynamic, effective approach towards boosting the growth of a business.

However, in today’s times, it has become more important than ever.

In these unprecedented times of the pandemic, every company is facing challenges in managing investor relations and public relations. The traditional way of meeting investors and cultivating a relationship over time has been rendered obsolete by the pandemic. Several other aspects of managing public relations…


The annual letter to the shareholders is one of the most important tools for a successful IR/PR strategy. However, it is often overlooked even by experienced professionals in the industry.

Most investors, especially retail investors, are not interested in reading through letters; and, they conveniently avoid reading it. Even the media is least interested in covering letters of communication unless it’s written by Warren Buffet or Jeff Bezos, maybe. This is why many IR/PR teams pay less attention to drafting the annual letter to shareholders.

However, it is a serious mistake that you must avoid at all costs.

The annual…


“Marketing is not the art of finding clever ways of disposing what you make. It is the art of creating genuine customer value.” P. Kotler

Marketing is about placing your brand in the forefront of your customer’s hearts and minds. With your company or brand in this prized position, your brand recognition skyrockets and it begins to appear that your company “just markets itself ”. There is a lot of legwork and preparation that is needed before you are able to establish yourself in this position. Below are 10 marketing tips and trick to help get you there quickly.

1…


Investor events are critical to the financial success of a company. It is an effective platform to present your company’s strategy for growth, display your strengths and lay down the lucrative opportunities that the business is considering. A successful investor event will not only attract new investors but will also instill confidence in existing investors and shareholders about the business and get them excited about the company’s future.

However, the pandemic has made traditional events obsolete and companies are unable to strengthen the connection with the investor community. It has led to unprecedented challenges for businesses in communicating with their…


Over the years, the marketing field has grown into an immense industry with a variety of niche areas. Sometimes, it can be complex to understand the industry with the widespread digital marketing tactics that have created many types of market specializations to accommodate this profession.

With the ever-increasing complexity, we have created this guide to help you gain a true understanding of different types of market specializations.

Marketing Specializations

The following types of marketing specializations range from research to strategy to tactical execution. Each holds its own importance. Let’s talk about it in more detail:

Digital Marketing

If you are…

Pristine Advisers

We offer high-level expertise in the Investor Relations /PR/Media Relations field. Placing clients in front of print, broadcast and social media outlets.

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