How is Your Logo Adding Value to Your Business Marketing?
A logo is an image or symbol that captures the essence of your brand. A successful logo is supposed to bring feelings, thoughts, and emotions into the minds of your customers. What do you feel when you see a yellow “M”? Most likely, you’ll feel hungry for hamburgers. That’s what…
How Public Relations Can Reshape Cryptocurrency’s Image
A recent YouGov survey reveals that only around 27% of US residents want to use Bitcoin as legal tender, while 39% of those surveyed opposed the idea. Of those respondents, 28% strongly oppose the move towards cryptocurrency, while 34% “don’t know”. These mixed…
Why It Is Crucial To Have An Investor Relations And Public Relations Plan In Your Business
Many business owners and managers unknowingly neglect the importance of investor and public relations. Instead, they expect their marketing teams and salespeople to assume the roles of investor and public relations staff. An untrained…
How companies and investors find each other?
If you intend to start a business, you will need some kind of financing to kick things off. However, if you already own a company, you may need investment to grow your organization or pay off the debts. Whatever the case may be, businesses need money time and again on…
Common mistakes to avoid in IR
Investor Relations (IR) is one of the most important parts of the business. It is because the IR combines all the company departments, i.e., finance, marketing, and communication, to control the flow of information outside the company, which is to the general public, investors, and other stakeholders.
Investors play a…
How To Prepare PR In Today’s Time?
When we talk about Public Relations (PR), we see that it has gone through some significant transitions. It does not look like the PR of yesterday at all. It is primarily because media and communications have never stayed in one place in the industry. It moves quickly, and advanced technology…
Finding the Right Investors for your Company
Finding an investor might not be as difficult as it used to be several years ago, however, finding the right investor is still a tricky concept. One of the most challenging aspects of IR/PR is to find the right investors for the company.
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How is Bad PR Detrimental?
All businesses need to effectively manage their reputations. A falling reputation is harmful to the firm. To prevent this, firms need to have dedicated Public Relations (PR) departments. However, if this department is effective, the reputation of a business can be terminally harmed. …
How has RegFD evolved? SEC’s Rules On How to Use Social Media
The SEC’s RegFD (Securities Exchange Act — Regulation Fair Disclosure), which went into effect in 2000, restricts “selective disclosure.” It, therefore, enforces public businesses to make important information available through widely accessible channels. …
3 Tips to Combine ESG and Strategic PR
Over the past few years, socially conscious investors have started rigorously screening companies on the basis of Environmental, Social and Governance (ESG) criteria. From institutional investors to retail shareholders, an increasing number of people are becoming aware about ESG and prefer to…
