As the world gets rocked by the Covid-19 pandemic, businesses worldwide have taken measures needed to keep running the business or risk it to losing it all. We want to survive and adapt to the “new normal” in the world. While, as for us, wearing a mask has become a part of our everyday clothing, businesses have also come up with numerous strategies to keep their business safe from shutting down.

Many businesses have gone bankrupt only because they could not change with the demanding and challenging times. Similarly, the way businesses are marketing their offerings has significantly changed too…

Investor Relations and Public Relations has been around for a long time now and rightly so. It provides companies with a strong base for seeking investors and managing existing investor relationships. IR/PR is a dynamic, effective approach towards boosting the growth of a business.

However, in today’s times, it has become more important than ever.

In these unprecedented times of the pandemic, every company is facing challenges in managing investor relations and public relations. The traditional way of meeting investors and cultivating a relationship over time has been rendered obsolete by the pandemic. Several other aspects of managing public relations…

The annual letter to the shareholders is one of the most important tools for a successful IR/PR strategy. However, it is often overlooked even by experienced professionals in the industry.

Most investors, especially retail investors, are not interested in reading through letters; and, they conveniently avoid reading it. Even the media is least interested in covering letters of communication unless it’s written by Warren Buffet or Jeff Bezos, maybe. This is why many IR/PR teams pay less attention to drafting the annual letter to shareholders.

However, it is a serious mistake that you must avoid at all costs.

The annual…

“Marketing is not the art of finding clever ways of disposing what you make. It is the art of creating genuine customer value.” P. Kotler

Marketing is about placing your brand in the forefront of your customer’s hearts and minds. With your company or brand in this prized position, your brand recognition skyrockets and it begins to appear that your company “just markets itself ”. There is a lot of legwork and preparation that is needed before you are able to establish yourself in this position. Below are 10 marketing tips and trick to help get you there quickly.


Investor events are critical to the financial success of a company. It is an effective platform to present your company’s strategy for growth, display your strengths and lay down the lucrative opportunities that the business is considering. A successful investor event will not only attract new investors but will also instill confidence in existing investors and shareholders about the business and get them excited about the company’s future.

However, the pandemic has made traditional events obsolete and companies are unable to strengthen the connection with the investor community. It has led to unprecedented challenges for businesses in communicating with their…

Over the years, the marketing field has grown into an immense industry with a variety of niche areas. Sometimes, it can be complex to understand the industry with the widespread digital marketing tactics that have created many types of market specializations to accommodate this profession.

With the ever-increasing complexity, we have created this guide to help you gain a true understanding of different types of market specializations.

Marketing Specializations

The following types of marketing specializations range from research to strategy to tactical execution. Each holds its own importance. Let’s talk about it in more detail:

Digital Marketing

If you are…

COVID-19 has expedited the process of adopting technological processes in investor relations (IR), and many of these changes are here to stay. Previously used traditional approaches are disregarded and replaced with new technological advancements. With the constant changes in the market, it is important for IR professionals to be in tune with the pulse of the industry and market sentiment. Hence, a more proactive approach is required to achieve desired results.

On the other hand, investors are leveraging technology to gather information and analyze organizations. Instead of face-to-face meetings and static points, they now prefer virtual meetings and real-time financial…

It doesn’t take a genius to realize the severe impact of the COVID-19 pandemic on businesses. And while you focus on keeping your business running, it is easy to lose sight of business relations and marketing — especially when you’re not meeting your investors and clients in person, as you once might have been.

How has your business faired through Covid-19 times?

There have been no face-to-face meetings or in-person relationship building/networking events for what seems like an eternity. Marketing decisions driven by the need to comply with restrictions, rather than the needs of the business, have left many businesses with an uphill battle to get back on…

Investor Relations Websites

If you are looking to attract investors, the key is to create a website that displays your company’s story and provides timely, accurate, and helpful information.

The website is the first place the investor visits to learn about your company. Therefore, stepping into your investor’s shoes helps you figure out the content the website should display. To help you accomplish this, this blog will break down the must-have elements on an investor’s website.

Must-Haves for an IR Website:

Strong Home Page

The home page of any website can make or break a user’s experience. Hence, it is critical to strengthen…

Is there a subject more complex than astrophysics or its theoretical counterpart? Is there a discipline more dependent on sophisticated mathematics — equations of great length and intricacy — that requires the practitioners of this science, the high priests of this elite order, to translate the symbols and numbers of one language into intelligible material for the masses?

If physicists can do this, and the best among them can do this with ease and eloquence, then why are so many fund managers unable — or unwilling — to do likewise on behalf of the investors they serve and the clients…

Pristine Advisers

We offer high-level expertise in the Investor Relations /PR/Media Relations field. Placing clients in front of print, broadcast and social media outlets.

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