In the world where we live today, all publicity is not good publicity. Today, the stakeholders are more empowered than ever. They have several forums to voice their words, including social media platforms, company’s website, and several review forums. It means that the company needs to be cautious with every customer. One lost customer not only means revenue loss, but it can also harm your brand image and reduce sales opportunities. It is mainly because most customers go through reviews online about the company and its products before buying a product or service. …
Taking a Strategic Approach to Investor Engagement
Ever since the pandemic began, there have been various changes in the market. The traditional business methods are no more applicable; instead, a more proactive approach is required to sustain.
In addition to changes in marketing and supply chain strategy, it is also crucial for companies to have a well-thought-out investor engagement strategy.
Importance of Investor Management
Investor management is the process by which investors leverage their position in corporate decision-making. It helps identify and engage investors to create more value for the company. …
Harness the Downtime
With the world is trying to overcome the shock of the Coronavirus pandemic, the situation is far from normal. Industries have been disrupted, countries are going in and out of periods of lockdown and much of the existing resources are strained. It is but natural to accept that the world is facing a tragedy like none other.
However, there are some ways in which you can harness the downtime that this pandemic has given all of us. History is a witness to the fact that most successful businesses have not only started but thrived in tough times…
Creating a Stellar Presentation for Investors
Presentations are one of the best opportunities to make a good, everlasting impression on potential (and, hopefully future) investors. However, it is also a very difficult task to accomplish. On an average, institutional investors look at maybe a hundred presentations every month and they are tired of gathering all the information that gets thrown their way. For you to be able to stand out from the crowd and make a strong impression; it is definitely a herculean task.
However, it is not impossible. You can do a few things to ensure that not only…
Dealing with retail investors is an entirely different ball game altogether. While it does need some serious effort and time on your part, if you can master the craft, it can yield some incredible results for your company. It can help in strengthening your business’ position in the market and elevate brand perception.
Last week, we had explored the growing importance of retail investors and how you can better understand them. We had discussed the various ways in which they are different from your traditional, institutional investors but can still significantly influence your business.
In continuation with the same theme…
Most IR/PR strategies revolve around striving to build meaningful relationships with institutional investors. And rightly so, since institutional investors are key to the growth and success of a company.
However, in recent times, the retail investors have also become a significant force that you must definitely consider while strategizing your IR/PR policy. A recent report revealed that while retail trade was just 10% of the market in 2019, it is now over 25% of the daily volume; which is a significant jump in just under a year and a half.
It is true that a single retail investor cannot cause…
Every business seeks growth. If you’re a business owner, you might be looking for investors for more growth opportunities. How about tapping into the world’s largest economy that has a GDP (PPP) of over $25,000 billion. Yes, you heard it right! China is one of the best places to look for investors for your business. In this blog, we will guide you on how to reach investors in China. So, let’s get started right away! Here are 5 tips:
1. Website in Chinese
One of the keys to reaching out to investors anywhere in the world is to fully understand…
Companies have recently increased their concentration on digital marketing. Social media has a key role in the marketing strategies of all businesses. Even small startups focus on starting a social media page and post content in the form of brand posts there regularly to attract new customers. However, businesses are now beginning to focus more on other types of digital marketing means, and thus, brand posts are losing their popularity. First, let’s understand what brand posts are, and then we will talk about why they are becoming less influential.
What are Brand Posts?
These are basically of two types. The…
The pandemic has caused uncertainty in all professions and the IR/PR world is no exception. While earlier most companies focused on developing a strong, well-defined plan for dealing with investors, stakeholders and the public at large; in today’s times it has become impossible to plan in advance. Companies are trying to tread cautiously and make the best of the situation at hand.
Some common trends are emerging that will probably be the guiding force for IR/PR professionals for the remainder of the year 2021 and times to come. …
There is a good amount of content created every day on social media. Companies are using different platforms, such as Facebook, Instagram, Twitter, and their websites, to appeal to the masses and connect with them by regularly providing them content. Your audience is always looking out for the next time you put out content. They clamor for good content and decide the quality of a blog or article by skimming its headline.
So, if you are looking for what your audience clamors to read about, you might want to read on.
Make Content That is Entertaining and Educating
The audience…
Pristine Advisers
We offer high-level expertise in the Investor Relations /PR/Media Relations field. Placing clients in front of print, broadcast and social media outlets.
